8391 Beverly Blvd. #318
Los Angeles, CA 90048
Business Type: Internet Marketing
Year Established: 2008
Member Since: 2008
Number of Employees: 1
Description: GLBT Internet marketing, specializing in social network and Web 2.0 marketing Matt Skallerud, president of Pink Banana Media, began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBT websites worldwide. Having worked with companies large and small over these past 20 years in reaching the LGBT online market through this site and others, he has since sold these sites and is now focused on the more cutting-edge aspects of social networking and Web 2.0 technologies, helping these companies reach this market using some of the more advanced techniques taking hold in the marketing world today, including Facebook, YouTube, blogs and Twitter.
If mobile has contributed a unique art form to the culture, it's the selfie. The ubiquitous smartphone camera-snapped self-portraits have become as synonymous with mobile phones as apps and text messaging. So why not turn them into a new kind of native advertising for mobile?...
Earlier in 2014, Tourisme Montreal launched a six-part web series called Montreal Boy, some strings attached, just like you’d watch a television series on your home screen or Netflix. The novel aspect here is that the destination itself, Montreal, plays a second role to the main characters, which are a gay couple. This web series is a part of Montreal’s unique campaigns for the LGBT community, and it contributes to a brand positioning as gay-friendly travel destination....
Panelist Matt Skallerud advises to integrate all your social media through one channel is key to successful social media. Starting a small business, especially a PR business can be challenging, but then when you want to brand it or tell the world social media is no longer an option....