8391 Beverly Blvd. #318
Los Angeles, CA 90048
Business Type: Internet Marketing
Year Established: 2008
Member Since: 2008
Number of Employees: 1
Description: GLBT Internet marketing, specializing in social network and Web 2.0 marketing Matt Skallerud, president of Pink Banana Media, began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBT websites worldwide. Having worked with companies large and small over these past 20 years in reaching the LGBT online market through this site and others, he has since sold these sites and is now focused on the more cutting-edge aspects of social networking and Web 2.0 technologies, helping these companies reach this market using some of the more advanced techniques taking hold in the marketing world today, including Facebook, YouTube, blogs and Twitter.
Earlier in 2014, Tourisme Montreal launched a six-part web series called Montreal Boy, some strings attached, just like you’d watch a television series on your home screen or Netflix. The novel aspect here is that the destination itself, Montreal, plays a second role to the main characters, which are a gay couple. This web series is a part of Montreal’s unique campaigns for the LGBT community, and it contributes to a brand positioning as gay-friendly travel destination....
If you have any social media presence at all, particularly on Facebook or Instagram, over the past few weeks you have probably noticed a daily influx of video posts in your timeline of people dumping buckets of ice and water over their heads. Fear not--this is not likely in reaction to the effects of global warming or people trying to escape the "heat" being generated by summer boy band tours. This viral phenomenon is the "Ice Bucket Challenge," which is being taken on by growing numbers of men, women, and children to help bring awareness to amyotrophic lateral sclerosis (ALS), also known as L...
Ever wonder where your web traffic comes from? Or maybe if your email newsletter is actually earning any visitors for your website? Well boy, do I have good news for you! Google’s Urchin Traffic Monitors (UTM) can do that and more....
DiscoverLA recently wrapped up a campaign that highlights celebrities’ and locals’ experience and love for the city. But when looking to spread the word on the #LAStory campaign and collect new submissions, the tourism board ditched traditional media buys for a new kind of influencer....
Panelist Matt Skallerud advises to integrate all your social media through one channel is key to successful social media. Starting a small business, especially a PR business can be challenging, but then when you want to brand it or tell the world social media is no longer an option....