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mattskal: Pink Banana Media eNewsletter - May 2013 - http://t.co/4rAvnGFtD6
(20-May-13)
mattskal on Twitter
Business Type: Internet Marketing
Year Established: 2008
Member Since: 2008
Number of Employees: 1
Description: GLBT Internet marketing, specializing in social network and Web 2.0 marketing Matt Skallerud, president of Pink Banana Media, began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 GLBT websites worldwide. Having worked with companies large and small over these past 15 years in reaching the GLBT online market through this site and others, he has since sold these sites and is now focused on the more cutting-edge aspects of social networking and Web 2.0 technologies, helping these companies reach this market using some of the more advanced techniques taking hold in the marketing world today, including Facebook, YouTube, blogs and Twitter.
We are used to thinking of a “mass media” market made up of large newspapers and TV networks as the normal state of affairs in media, but what if that was just a historical anomaly?...
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In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of social platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention....
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If you work in digital, you’re probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly. We need to show that whatever ad, video or app we run, directly leads to X number of sales online, or X number of conversions. However, we’ve all been making a huge mistake. We (marketers, brands, agencies) have assumed that because you ‘can’ buy online, whatever you run online ‘should’ lead to direct sales. TV never had this problem because you could never get into the TV to buy the product. Billboards, rad...
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If you ask 10 marketers for a definition of “native advertising,” you are likely to get 10 different answers. While the concept is as old as advertising itself, what’s old is new again online and it seems everyone is rushing to redefine what it means to be native. As the river of venture capital dollars increasingly flows toward this buzzy new category, marketing platforms of all shapes and sizes are reaching out hoping to claim their seat on the raft. In many ways, the weeding-out process has already begun, and we’re seeing the offerings that facilitate real reader engagement rise to the top....
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Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s nothing like Australia” campaign....
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Panelist Matt Skallerud advises to integrate all your social media through one channel is key to successful social media. Starting a small business, especially a PR business can be challenging, but then when you want to brand it or tell the world social media is no longer an option....
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